AUTO The Label was founded in early 2021.
AUTO was created in response to how many had lost health insurance due to COVID related job loss.
Our founder Janine has dealt with chronic illness for most of her adult life. Making it her mission to bring awareness around the chronic illness community and let those affected know that they are not alone in their suffering.
AUTO is a comfort wear brand, designed for working and lounging at home. Striving to provide clothing that is thoughtful, comfortable, and made locally. Giving back to the chronic illness community will always be an essential part of our brand.
Proceeds of these pieces will be donated to selected charities that deal with chronic illness communities.